Develping and Managing a Successful Technology and Product Strategy

Here's an outline of last week's class that combines the flow of the presentation material with my notes. I intend to use this a quick reference and refresher as I start to apply these concepts here at Synplicity. I hope you find this useful. Thanks to Prof. Henderson for agreeing to let me share this with you.
Developing and Managing a Successful Technology and Product Strategy.doc

Andy Haines
Sr. Vice President of Marketing

Synplicity, Inc.

Slides from Rebecca Henderson

Rebecca Henderson is the Eastman Kodak Professor of management at the Sloan School of the Massachusetts Institute of Technology, and a research fellow at the National Bureau of Economic Research. She specializes in technology strategy and in the broader strategic problems faced by firms in high technology industries. She has experience working in a variety of industries, including machine tools, semiconductor capital equipment, computers, aerospace and consumer goods, but her current research focuses upon the pharmaceutical and biotechnology industries. She received an undergraduate degree in Mechanical Engineering from MIT in 1981 and a doctorate in Business Economics from Harvard University in 1988. She spent 1981-1983 working for the London office of McKinsey and Company.

Download the 2 day-class presentation using these files:

day1_march06.ppt

day2a_march06.ppt

day2b_march06.ppt

Already making waves

Has anyone else been able to use info from the course yet?

Yesterday, I met with a consultant hired to evaluate one of my main client's internal processes and strategies. We had been developing a set of new best practices over the past few months so this was at the center of our conversation. I pulled out examples and concepts from the course to reinforce what we had underway and referenced things, like the proverbial "Project 26."
I'm heading up to Boston for another course in a couple of weeks. I hope it is as relevant and effective.
- Kit Hughes

Course outline with notes

As an exercise, I outlined the course adding some of my notes on the
process. I would be happy to share this. Its in a word doc 6 pages
long. Is there a way to post this?

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It depends!

What a amazing pleasure to be the first to post a comment on this amazing class.
Thank you again for this terrific experience.